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PORTFOLIO

Learn about the projects we’ve delivered to happy clients

Wondering if Crockford Communications is the perfect match for your project?

The below selection of work from our portfolio should help convince you. These examples showcase just some of the many communication projects we’ve delivered to our clients.

Our portfolio is backed up by the wonderful reviews our clients have written about us.

You can read what our clients say about our services and work by heading over to our testimonials page.

Life Saving Victoria

Project: Water safety and drowning prevention fellowship

Life Saving Victoria (LSV) is an initiative of the Royal Life Saving Society Australia Victoria Branch and Surf Life Saving Victoria and works under the umbrella of Emergency Management Victoria (EMV) as part of the State’s emergency management services.

In February 2018, 13 female leaders from Sri Lanka travelled to Australia to participate in a two-week Water Safety and Drowning Prevention Fellowship Program hosted by LSV and funded by the Department of Foreign Affairs and Trade (DFAT).

The purpose was to increase the representation of females involved in community aquatic education, employment and organisational governance, to prevent drownings and improve water safety in Sri Lanka.

Crockford Communications was engaged to manage the entire project as well as deliver all communications that were required for the program which included presentations and speeches, program and itinerary, media releases and media kits for both Australian and Sri Lankan media, social media content, event communications and reports.

Our work focussed on bringing the alarming number of drowning deaths to the forefront of awareness, discussion and action through female leaders in the Sri Lankan media and tourism industry.

One outcome of the fellowship, thanks to an increased awareness created during the program, was an announcement by the Sri Lankan President that the Chief of Defence Staff had been appointed to implement a national plan to reduce deaths caused by drowning. Work on drowning prevention in Sri Lanka continues.

Services: Speech Writing, Business Communications, Event Communications, Media Releases, Media Kits, Writing, Reports, Letters, Run Sheets, Social Media Content.

Sri Lanka Drowning Prevention and Water Safety Fellowship
SBS World News Story
Daily Mirror, Sri Lanka – President Announcement 

Run Auto Parts

Project: Ongoing copywriting and content creation

Run Auto Parts is Australia’s European car parts specialist, and they sell quality original equipment manufacturer (OEM) and aftermarket parts for more than 3,000 types of vehicles.

They required a professional writer for a number of ongoing communications projects including SEO website content and regular monthly blogs and social media content.

Crockford Communications has been working with Run Auto Parts for more than 12 months to deliver fresh and consistent content that’s tailored specifically for their automotive customers.

Run Auto Parts’ monthly blog now offers interesting, insightful and useful information about OEM parts, DYI and how-to car maintenance guides, industry topics and more. Their Facebook page now regularly achieves an organic reach of more than 28.85%, which is well above the platform’s average.

Services: SEO Website Copywriting, Blog, Social Media Content
Website: Run Auto Parts
Facebook: @RunAutoParts

Marcoola Surf Life Saving Club

Project: Website

Located on beautiful Marcoola Beach on Queensland’s Sunshine Coast, Marcoola Surf Life Saving Club (SLSC) members have been keeping beachgoers safe since 1969.

The Club required SEO website copy which featured both their lifesaving and supporters club (bar and bistro) services. Crockford Communications worked with the club to develop a structure that would best accommodate their unique requirements before organising the old content into clear and defined sections that could be easily be navigated by club members and visitors to their site.

The final step was a complete re-write of the content so it was optimised, engaging and informative.

Services: SEO Copywriting, Consultation
Website: Marcoola Surf Life Saving Club

Australian Car Mechanic

Project: Series of technical feature articles on Supercars

Australian Supercar teams The Holden Racing Team and Stone Brothers Racing came together to support a shared sponsor initiative. SP Tools required a series of technical articles for publication in the Australian Car Mechanic magazine which compared the components and set up of Holden and Ford supercars.

We worked with both teams to research and define the technical details of each race car and write print-ready articles which were published across different monthly editions of the Australian Car Mechanic magazine.

Services: Feature articles for media publication.
Full articles available on request.

spur:

Project: “How is the World Feeling?” app launch

spur: is an organisation that exists to create a world that is fair, sustainable and well. spur:‘s work is based on understanding what drives human behaviour, how to change it and how to effectively measure the outcomes of this change. Governments, NGOs and corporates work with spur: across health and wellbeing, education, environment and sustainability, equality, access and peace.

They required a media release for the global launch of the “How is the World Feeling?” app which was the world’s largest real-time mental health survey.

Crockford Communications’ work helped generate media coverage that encouraged 11,000 participants from 104 countries to log 60,000 submissions in 9 languages. The data is now in use by governments, NGOs, and businesses around the world including Blackdog Institute, Beyondblue, QUT, Georgetown University and many more.

Services: Media Release
Website: How is the World Feeling

Superior Seating

Project: Website

Superior Seating specialises in manufacturing executive lounge, office and dining chairs that are perfectly designed to suit the home or office.

The family behind Superior Seating had been manufacturing quality furniture in China for more than 20 years and were launching their products in the Australian market.

As English was not their first language, they required a communications expert to write SEO copy for their new website, as well as develop a brand story and voice for the company.

Crockford Communications delivered SEO friendly copy and e-commerce product pages for the website, and we helped them streamline the product naming system.

Services: SEO Website Copywriting, Product Descriptions, Brand Story
Website: Superior Seating

MachShip

Project: Various copywriting and content creation

MachShip is an independent cloud-based freight management platform designed for enterprise wholesale and distribution businesses and large e-commerce businesses to simplify their logistics process.

Crockford Communications was first approached by MachShip to write SEO copy for their new website. We developed the structure of the new site along with the content.

Delighted with our work, MachShip then engaged us to deliver further communication projects including a brand story, regular blogs, LinkedIn profiles, marketing email sequences, opt-ins and landing pages to promote their product.

Services: SEO Website Copywriting, Marketing Content including Brand Story, Blogs, Email Sequences, Landing Pages, Opt-ins and a Sales Brochure
Website: MachShip

Mobil 1 HSV Racing

Project: 2017 season launch media and team biographies

Owned by the Walkinshaw Automotive Group and known for 25 years as The Holden Racing Team, Walkinshaw’s race team was relaunched as Mobil 1 HSV Racing for the Australian Supercars Championship in 2017. The team is now Walkinshaw Andretti United after buy-in from Indy Car and F1 powerhouses Michael Andretti and Zak Brown in 2018.

Having previously worked as the Media Manager for the team and with considerable experience in motorsport, Crockford Communications was approached to write the media releases and team biographies for the launch of their 2017 racing campaign.

The media release generated coverage across major news and sporting publications in Australia including The Sydney Morning Herald, motorsport.com Supercars, Speedcafe and Auto Action.

Services: Media Releases and Biographies
Supercars
Motorsport.com
Speedcafe
The Sydney Morning Herald

DSR Branding

Project: Editing

DSR Branding is a design studio that specialises in brand strategy and identity for professional services, construction and technology businesses.

Crockford Communications was engaged to edit a brochure for their client’s new property development. It needed to read well and articulate the brand vision. We not only redefined the copy but improved its structure and language.

Services: Editing and Proofreading
Example available on request.